
951~777~7951 shadoegray@gmail.com

PARTNERS
JEAN MOODY
HIGH PERFORMANCE COACH | EXECUTIVE LEADER | SPEAKER | SALES TRAINER
If you are looking for a sales innovator and leader to help take your team to the top, Jean is the right choice.
Jean Moody is an expert at training and motivating sales teams to reach their highest potential through proven strategies and innovative approaches. As an ATD-certified trainer and Regional Sales Manager, she knows what it takes to exceed sales goals. Jean brings 20+ years of sales leadership to her coaching practice.
DIANNE CALLAHAN
HIGH PERFORMANCE COACH | SPEAKER | AUTHOR | RESILIENCE EXPERT
Nothing can stop this 3-time cancer survivor, public speaker, trainer, PR guru, non-profit executive and graphic designer.
Dianne Callahan is a resilience expert and high-performance coach who works with individuals and teams to help them get the most out of every facet of their lives. From setting the right goals (and achieving them!), to interview prep to get you to that next level, to finding ways to increase the joy and meaning in your life, Dianne brings 25+ years of leadership experience plus her own lived experience and research to help you enjoy the journey and celebrate success along the way.
CREATIVE BRIEF
Objective
To define the Catalyst Coaching brand through research and discovery and design a logo and supporting elements. The new brand assets should position the company to gather an audience of self-directed leaders interested in personal development and business success, who have financial means to invest in their growth, including retreats, trainings, webinars and group and individual coaching. The brand identity should support this mission.
Target Audience
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30-60 age demographic
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60k income plus
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Executives, entrepreneurs, side hustlers & business owners
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Pays for quality
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Interested in travel, home, fashion & beauty blogs / social media
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Attends wellness and leadership events
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Reads leadership, business and personal development books / articles
Unique Selling Proposition
What makes Catalyst Coaching & Consulting different is the ability for clients to work with two strong high performance coaches who have lived it, delivered results, and enjoyed the hell out of it. Our goal is to help clients enjoy success AND life.
Brand Words
Mood Board
Intentional
Spark
Exhilaration!
Celebration!
BADASS
Meaningful
Clarity

DESIGN
CATALYST LOGO PNG FILE
(RIGHT-CLICK TO SAVE TO YOUR COMPUTER OR DEVICE)
CATALYST FONT
DAZZLE UNICASE LIGHT
HGH PERFORMANCE COACHING AND CONSULTING FONT
OPEN SANS REGULAR

LOGO COLOR LEGEND


